We’ve published a slew of articles discussing the important role print plays in today’s world. This ranges from how print ad spend is rising to the growing importance of variable data printing.
Today we want to look at three simple ways print can help grow your business. We think you’ll find it interesting and informative as a way to distill down all the stats and figures about print.
1. Print brings back lapsed customers
It is easier (and cheaper) to retain an existing customer than to acquire a new one. But did you know print can help you re-engage lapsed customers? The following quote on the matter comes from the great article “10 killer reasons why you should be using print” from Content Magazine.
“There is one very good use for print, better than other content delivery systems and not enough brands are using it for this purpose, that is, re-engaging lapsed customers,” said Andrew Hirsch, CEO of John Brown Media. “Online footwear retailer, Zappos (which is not one of our clients), was experiencing a problem with re-engaging with lapsed customers. About two Christmases ago it sent their lapsed customers a print catalogue, and overnight some went on to become their best customers.”
2. Create trust and credibility
No matter what kind of print product you are producing, consumers see it as inherently more credible and trustworthy than digital products. And you don’t have to take our word for it. Joey Hinojoso, owner of Smart Levels Media, quotes a variety of studies showing how readers perceive traditional ads versus digital ads in a great LinkedIn article.
“An extensive survey conducted by The VTT Research Institute in 2012 found that 63% of consumers who read newspapers find the ads within them trustworthy,” he writes. “This is compared with a shockingly low 25% of consumers who derive the same sense of trust from internet advertising methods.”
3. It will help people remember your business
Studies have shown that those reading print publications retain information better than those that read the same information online. We quoted one such study that found the reason for this is that reading print is more effective than reading digital sources. And it makes sense in context of how information is perceived in today’s world.
“The knowledge that the information they can find online, even if it disappears after reading, is immediately electronically archived and thus imminently retrievable may make readers less apt to feel they need to store it in their memory,” said a researcher that worked on the study.
We hope this information shines a little more light on the importance of print and how it can help your business. For information on how we can help, contact us today.